Value Seminar
The success of an independent software vendor (ISV) in the Microsoft ecosystem depends on how well the ISV knows how to work with Microsoft. Based on our experience, even the highly recognized Microsoft partners have issues in being effective with Microsoft.
TELLUS VALUE SEMINAR helps software vendors recognize the possibilities that the vast Microsoft ecosystem provides. The content for the seminar is divided into multiple functional areas with active collaboration around the key topics:
Differentiation – drilling to the core of the offering and focusing the value proposition of the product/solution
Alignment – assessment of architectural alignment with Microsoft product stack and direction from multiple perspectives, such as Software plus Services
Business Model – different licensing models that Microsoft provides for an ISV/Integrator
Approach – go-to-market approach within the ecosystem
Success = Differentiation x Alignment x Business Model x Approach
What’s in it for the Partner?
- Understanding trends within the Microsoft ecosystem
- Guiding Microsoft Partners on effective value articulation
- Helping potential Microsoft Partners identify underserved market needs within the Microsoft ecosystem
- Assisting Microsoft Partners to maximize architectural alignment with the Microsoft technology stack
- Authoring an actionable business plan
- Alignment with Microsoft fiscal rhythm and targets
- Educating Microsoft Partners about best use of available resources and programs
- Helping Microsoft Partners articulate value in alignment with Microsoft strategy and themes
- Coaching Partners on P2P networking best practices within the ecosystem
Seminar basic:
- A workshop for max 10 companies at the time
- Each company gets 1,5 days of TELLUS executive time (pre-analysis, workshop, half-a-day post follow-up
- Unique value proposition for the ISV
- Alignment with Microsoft and Microsoft ecosystem
- Business model (Software plus Services and Cloud initiatives)
- Go-to-market approach (p2p, channel etc.)
- Workshop includes a workbook that the ISV will be using during the sessions
- We expect some of these companies proceed to a one-to-one session workshop with TELLUS