Sales and Marketing for Software Companies

Marketing for software companies is changing from outbound marketing to permission-based inbound marketing. A software vendor needs to build a web-site that is highly optimized for organic search results and that provides a clear message of the value proposition that the solution provides to users.

Software companies of the past had to spent huge amount of money in traditional marketing activities such as physical brochures, out-bound calling campaigns and most of these initiatives were local. Today, any company of any size can be heard on a global basis using the Internet that provides a viral impact of the solution that the software vendor is marketing.

Based on research, software vendors are increasing a focus on activities such as SEO optimization and activities such as blogging that provides valuable content to the target audience. Software vendors, both small and large are increasingly starting to use social media tools such as Twitter, Facebook, LinkedIn, Xing and other similar tools to educate and inform about relevant topics and issues.