Sunday, February 05, 2012

Channel Program

Migration into the cloud is disrupting business models and as the underlying hypotheses change, we need to reengineer channel programs to meet the demands of the changing landscape.

A cloud is virtual unified platform, with access to a shared pool of configurable computing resources. The nature of the cloud lends itself to a more interconnected ecosystem. One could argue that through the social revolution traditional on-premise ecosystems are becoming more networked. Yes, but social networks are stronger when its members share more attributes; they all share a passion/hobby or in the case of a cloud community a common platform.

TELLUS has studied business-to-business social networking and peer-to-peer partnering extensively over the past five years. We’ve created methodologies for recruiting, managing and feeding channel partners for both the small/medium and enterprise segments.

TELLUS will support its clients:
  • Operationalize channel strategy
  • Prepare the structures required for effective execution
  • Define partner recruitment goals and means that are aligned with the cloud business model
  • Establish effective means of managing and nurturing a networked partner community

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Copyright 2011 by TELLUS International, Inc.