Why enterprises need social networking training? Branding, channel management, business development and even customer support are becoming increasingly social. Social networking is not a task that can be assigned solely to a social media marketing team. It is a cultural shift that effects the whole organization. The executive team needs to be educated on the topic in order to be able to effectively define a social networking strategy and formulate policy. A framework needs to be established to manage engagement and related risks. Furthermore, everyone engaging with external stakeholders need to understand the tools, best practices and tonality involved in social networking, in order to be an effective communicator. Teams are being driven to social networking out of necessity. Without a proactive approach, enterprises run the risk of an uncontrolled adoption, without adequate risk mitigation. Introduction to Social Networking is a half day seminar tailored for executive audiences. The seminar’s purpose is to educate executive teams on what influence through social media is in a practical and measurable context. The team will cover the drivers behind the move towards social engagement models, as well as related methods, media and execution phasing.

The goal of the seminar is to equip executives with the body of knowledge they need to have an informed discussion about their social media strategy and needed framework.

Introduction to Social Networking deliverables include discussion on the following topics: